what I do all day
The Canadian Public Relations Society defines public relations as "the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance."
This sounds like a dream job and is not exactly what I do. Take last Monday for example; I wrote memos, answered emails and went to a long meeting.....Okay, forget last week. But trust me, I don't do this precisely. Well I guess I kinda do. It's complicated...
The biggest challenge we face in PR — besides earning public acceptance and understanding all day long — is explaining just what we do to confused friends and relatives.
The CPRS definition doesn't mention anything about being friendly and chatting with people. Nor does it mention anything about planning fancy parties and mingling with the beautiful people. Sure I do this, but not because I work in PR.
Okay, okay...some people in PR do get to mingle at fancy parties, but that's only because they are there earning public acceptance for their client.
Ron Arp has explained it better than me. He'll tell you what I do all day.
